Consumer Advocacy – Public Utilities (DCA)

We want to inform YOU about HECO’S upcoming Shift and Save pilot program, which aims to study how customers respond to Time-of-Use (TOU) rates. The program encourages change in energy usage behavior, allowing participants to access electricity at a lower rate during a specific time period.

Starting in October 2023, this 1-year pilot program will involve about 4% of customers on Oahu, Maui, and Hawaii Island, who were randomly selected and already have advanced meters. The objective is to assess how TOU rates can influence energy consumption, reduce greenhouse gas emissions, enhance grid reliability, and potentially benefit all customers in the future.

Participation in Shift and Save is entirely VOLUNTARY. Customers selected for the pilot will receive notifications via postal mail and/or email starting the week of July 31, 2023. If you have not received any notification, you have not been selected, but you can still choose to participate if interested. If you prefer not to participate or wish to dis-enroll from the pilot, you have the option to do so at any time, even after the program starts. Visit https://www.hawaiianelectric.com/products-and-services/save-energy-and-money/shift-and-save for more information. 

For the first six months of the pilot, residential bills will be capped at no more than a $10 increase compared to the existing rate for the same month, ensuring a safeguard against unexpected impacts. For participating commercial customers, bill increases will be capped at no more than a 4% increase.

If you prefer not to participate or wish to dis-enroll from the pilot, you have the option to do so at any time, even after the program starts.

We understand that shifting energy usage may seem challenging, but here are some practical strategies you can explore to reduce energy consumption. 

• Take advantage of the Hawaii Energy rebates https://hawaiienergy.com/for-homes/rebates 
• Use energy-intensive appliances during the daytime
• Charge electronic devices when the sun is shining
• Explore energy-efficient appliances and lighting options ( e.g. LED lights and Energy Star appliances) 
• Embrace natural light and open curtains during daylight hours  

Shift and Save may be introduced to all customers in late 2024 or early 2025, but how the program works will be determined by the results of the pilot. Remember, your participation is valuable, and your feedback during the pilot will play a vital role in shaping potential changes in the future. To provide feedback, visit https://hpuc.my.site.com/cdms/s/consumers/public-comments.

Join us on this journey to a more sustainable energy landscape, and together, we can make a positive impact on Hawaii’s energy future.

For additional information regarding this program please visit https://www.hawaiianelectric.com/products-and-services/save-energy-and-money/shift-and-save