Trade Name, Trade Mark, or Service Mark

You may initially wonder which of these terms apply in your case. Each of these terms does mean something different and while there are gray areas, it is easiest to see trade names as relating to businesses or entities and trademarks and service marks as relating to the products of businesses or entities. If your product is goods, you would be applying for a trademark. If your product is a service, you would be applying for a service mark. For example, DCCA, Inc., a corporation, or DCCA Co., a partnership, has registered a trade name “DCCA Manufacturing Co.” The corporation or partnership might also apply for registrations for its “DCCA Widgets” (trademark) and for its “DCCA Widget Maintenance” (probably a service mark).

The same basic rules apply to all three types of registrations so while the following commonly asked questions concern trade names, the answers apply to all three registrations.

Use the links above to register and pay online or to access our fillable PDF forms which you can print and mail in with your payment.

Filing fees are NOT REFUNDABLE. The filing fee for Trade Name, Trademark, and Service Mark Registrations has been reduced through December 31, 2020.  The filing fee will automatically readjust to the statutory amount of $50.00 on January 1, 2021.  Expedited service fee is $20.00. There is an additional State Archives fee of $1.00. If your registration is rejected, the $1.00 State Archives fee may be refundable from the State Archives.  Please contact the Hawaii State Archives for more information.

Instructions for paper filings:
Be sure all information has been entered correctly, and that the information is complete and LEGIBLE before submitting a filing to the DCCA. Paper filings of the Application must be typewritten or printed and signed in BLACK INK.

Make checks payable to the DEPARTMENT OF COMMERCE AND CONSUMER AFFAIRS, for the exact amount. There is a $25.00 fee charge on all dishonored checks. Mail completed form and payment together to P.O. Box 40, Honolulu, HI 96810. Email and fax filings should be accompanied with the credit card (VISA or MasterCard) information. To email document filings, please send to [email protected] To fax, send to (808) 586-2733.

For information and/or assistance, please contact us or call (808) 586-2727.

We also have several Business Action Centers that offer in-person assistance with government filings and more.