What are specimens for trademarks and service marks?

A trademark specimen is an actual example of how you are using the mark in commerce on or in connection with the identified goods. This is not the same as the drawing of the mark.

A specimen for a trademark used on goods shows the mark on the actual goods or packaging for the goods. For example, a tag or label for the goods, a container/packaging for the goods, a display associated with the goods, or a photograph of the goods are examples of trademark specimens.

A service mark specimen is an actual example of how you are using the mark in commerce on or in connection with the identified services. This is not the same as the drawing of the mark.

A specimen for a service mark must show the mark used in the sale or advertising for the services. For example, a sign, a brochure/publication about the services, an advertisement for the services, or a business card or stationary showing the mark in connection with the services, are examples of service mark specimens.